Denver, CO - SharperAgent is pleased to announce the release of My CMS for Sales Associates, a new custom communications tool for Virginia based Long & Foster Companies. The new system will support over 13,000 sales associates located throughout the Mid-Atlantic region, providing an easy-to-use, effective campaign tool set for prospecting and repeat and referral communications.

Created to help Long & Foster Sales Associates build strong, positive connections with consumers, the new My CMS system includes:

• Over 2,000 pre-written, customizable and demographically targeted communication templates allowing sales associates to select the most meaningful messages to put in front of their clients
• A vigorous e-campaign engine with pre-built drip e-mail campaigns and performance tracking mechanisms
• Turn-key eMarketing tools, empowering sales associates to automatically communicate with their clients on a consistent basis and capture new clients through their website, blog or other social networking sites like Facebook or LinkedIn.
• Multiple delivery options including, quick, competitively priced direct mail options

“Great communications tools are no longer a luxury, they’re a basic necessity for survival,” explains Long & Foster’s Senior Vice-President & CIO, Michael B. Koval. “With the My CMS for Sales Associates platform, we’ve provided our agents with a library full of content that can leverage to find business now and grow relationships that will serve them well in the future.”

SharperAgent’s President and Co-Founder Brian Wildermuth is impressed by Long & Foster’s aggressive approach to the current real estate market: “It’s not hard to figure out why Long & Foster continues to be the market leader and largest brokerage throughout their region. They want their agents to face today’s real estate market head-on, and the My CMS for Sales Associates tool will help them do just that.”

Long & Foster® Real Estate, Inc. is the largest privately held residential real estate company in the United States. The company is part of The Long & Foster® Companies, which also includes Prosperity Mortgage® Company; Long & Foster Insurance Agency, Inc.; and Long & Foster Settlement Services. Long & Foster Real Estate, Inc. represents more than 13,000 agents in seven Mid-Atlantic states, plus the District of Columbia. The company sold more than $26.4 billion worth of homes and 76,714 properties in 2008. The Long & Foster Companies 2008 combined sales for the year were in excess of $48.9 billion.

SharperAgent, headquartered in Denver, Colorado, coaches real estate and mortgage professionals and business owners on how to more effectively and efficiently market their services. This is achieved by providing the most relevant online and offline sphere marketing solutions available for contacting existing and prospective customers, connecting with them on a meaningful basis, and converting them into long-term, valued relationships.

For more information about SharperAgent - or to schedule a demonstration of this powerful customized marketing system - visit www.SharperAgent.com or call 866-614-9372.

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