GMAC Real Estate Appoints SharperAgent and RR Donnelley to Provide Agents with Enterprise Level Marketing Solutions

Oak Brook, IL – GMAC Real Estate (www.gmacrealestate.com) today announced the creation of Market Advantage, a private-label marketing tool and print fulfillment service built in conjunction with Denver based SharperAgent and the world’s premier print and related services provider, RR Donnelley.

Market Advantage combines SharperAgent’s eCustomer Relationship Manager (eCRM) and RR Donnelley’s extensive print fulfillment network. The result is a custom-built GMAC Real Estate Market Advantage Suite designed to provide real estate professionals with the industry’s most innovative marketing solution.

“We were looking for a marketing platform to offer our 20,000 sales partners nationwide and SharperAgent’s innovative technology and market expertise offered a robust, flexible solution,” said John Bearden, President and CEO of GMAC Home Services.

“Market Advantage’s contact management resources, professionally designed templates, and RR Donnelley’s high quality digital printing solutions will allow our agents to successfully deliver targeted communications and optimize their marketing activities.”

The unique capabilities of the Market Advantage eCRM include:

• An intuitive, all-inclusive contact manager capable of maintaining critical client information from prospective and past clients, managing schedules and appointments, and automating reminders
• Professionally designed, customizable, and demographically relevant marketing pieces, including: newsletters, greeting cards, flyers, postcards, guides, and property brochures
• High-quality digital printing and direct mail distribution available from industry leader, RR Donnelley
• Automated eMarketing campaigns designed to win referrals while consistently contacting and connecting with current customers as well as prospects

“RR Donnelley’s print fulfillment capabilities are a tremendous addition to the features we were able to provide GMAC Real Estate as part of their Market Advantage system,” said SharperAgent’s President and Co-Founder, Brian Wildermuth. “By combining cost effective, integrated online print fulfillment with automated e-marketing and smart eCRM tools, this platform gives GMAC Real Estate’s sales partners a clear advantage over the competition.”

About SharperAgent
SharperAgent (www.sharperagent.com), headquartered in Denver, Colorado, coaches real estate and mortgage professionals and business owners on how to more effectively and efficiently market their services. This is achieved by providing the most relevant online and offline sphere marketing solutions available for contacting existing and prospective customers, connecting with them on a meaningful basis, and converting them into long-term, valued relationships.

About RR Donnelley
RR Donnelley (NYSE: RRD) is the world's premier full-service provider of print and related services, including business process outsourcing. Founded more than 140 years ago, the company provides solutions in commercial printing, direct mail, financial printing, print fulfillment, labels, forms, logistics, call centers, transactional print-and-mail, print management, online services, digital photography, color services, and content and database management to customers in the publishing, healthcare, advertising, retail, technology, financial services and many other industries. The largest companies in the world and others rely on RR Donnelley's scale, scope and insight through a comprehensive range of online tools, variable printing services and market-specific solutions. For more information, visit the company's web site at www.rrdonnelley.com.

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