5/3/2005
Denver, CO - After years of development, SharperAgent is proud to announce SharperAgent 2.0 -- the industry's most powerful contact management and marketing suite designed exclusively for real estate agents and brokers.
After three years in the market, Denver-based SharperAgent already has more than 12,000 subscribers across North America, and they are on pace to double that by the end of the year.
Launching SharperAgent 2.0 is a milestone for our company, as well as our clients, says Brian Wildermuth, President of SharperAgent. Our goal was to deliver an enhanced system that meets the diverse needs of our agent users, and offers the scalability and flexibility our broker clients need to recruit and retain top performing agents.
Not only is SharperAgent 2.0 the most powerful and comprehensive site ever developed exclusively for the real estate industry, the proprietary software and easy-to-use interface also provide the "technology engine" that drives other innovative sites such as LenderInTouch, BuilderInTouch and series of customized marketing suites that have been developed for industry leaders such as Prudential California Realty, Prudential Fox & Roach, Reece and Nichols, and Long Real Estate.

SharperAgent 2.0 offers the largest pre-built library of agent and broker marketing materials in the industry today, and was designed to reward users with more flexibility than ever before with a host of powerful new features. One of the most significant upgrades to SharperAgent is the campaigns and campaign reporting feature, states David Behrens, founder of SharperAgent. With 2.0, whether a user is sending a single piece or a long-term drip marketing campaign they can set it up in minutes, gain instant feedback on who opened each piece and see when they opened it.
Lead generation has been the hot topic for the past year or so, adds Behrens, and now many brokers are struggling to discover methods to manage their leads, find ways to build relationships with them and turn them into eventual sales. SharperAgent 2.0 offers an array of pre-built and customizable campaigns to ensure consistent and effective communication.
SharperAgent 2.0 delivers new features and functions that are the direct result of three years in the marketplace, and our ability to listen to our clients, says Wildermuth. For example, we used to offer a choice of seven font colors - now we have 70, he adds. The trick was to find the perfect balance of new functionality for more advanced users without alienating the majority of users.
SharperAgent 2.0 also features a powerful new Advanced Editor that enables more savvy users to manipulate the more than 1,500 marketing templates or create their own unique design from the ground up.

SharperAgent not only provides agents with the tools necessary to remain top-of-mind with their clients, it also provides companies with an excellent tool for agent recruitment and retention while maintaining their desire for brand integrity. In 1.0 our primary focus was selling to the individual agent, says Behrens. With 2.0 we are poised to help brokers who want to take their companies to the next level. We can provide customized sites that incorporate all of the broker's existing marketing collateral and lock down the elements that brokers do not want agents to be able to manipulate. They can empower their agents to be more effective with their marketing an