Denver, CO - Lacking an internal marketing system, Prestige Real Estate Group, headquartered in Centennial, CO with six other Denver area offices and 300 broker associates, faced an all too common problem: agents were either marketing themselves sporadically, inconsistently or not at all. Modeled on the agent ownership concept, Prestige brokers contributed to the company's strategic planning and direction yet each office used separate companies, costs varied and the seven offices were not networked.

In Slow Market, Realtors Innovative Marketing Makes the Difference

“The sharing of ideas and strategies makes Prestige a very unique real estate model, noted Managing Partner/Owner Leeann Iacino, but without a centralized system of communication and marketing we knew our growth would be handicapped. We determined to be more competitive in attracting and recruiting the highest caliber professionals by offering them excellent tools so that our service to the consumer is incomparable.”

SharperAgent Provides On-Demand Online E-Marketing Services
“When listings remain on the market for upwards of three months and higher-end property sales stall, keeping a sales force motivated is critical. Real estate can be a high entry field and it also can be a high flight field when sales are lackluster. We wanted to find a consistent corporate system of communication that would empower our broker associates, provide us with professional customized content and package our materials with our uniform graphic standard,” Iacino stated. “We knew expensive, long-learning curve software was not the solution. We migrated to SharperAgent in Denver, an online e-marketing services company and within 45 days our agents were trained and using a customized marketing system created exclusively for Prestige.”

SharperAgent Selected by Prestige Real Estate
“Our fast performance and quality professional materials won over the Prestige team,” said Brian Wildermuth, president and co-founder of SharperAgent, the Denver-based, national online e-marketing services company supporting the real estate and mortgage loan professions. Training 50 Prestige agents per week, the SharperAgent team ensured that all 250 agents were well versed in the exclusively designed and implemented custom site and that they could access e-marketing services daily through their new company intranet. “The specialized site is named Prestige MarketPro and the agents are thrilled. Agents who were reluctant to work with an online system overcame their hesitancy and produced their first personalized full-color flyers within 20 minutes,” Wildermuth noted.

Realtors Can Be Flexible, Adaptable and Fast
Realtors can choose from a variety of production and distribution methods through the flexibility and adaptability of MarketPro by SharperAgent. They can use traditional mail delivery when marketing pieces are printed from a personal printer, saved to disk for printing at a local print shop or ordered directly from the SharperAgent site, which provides 24-hour printing turnaround with free, overnight delivery. Materials can be emailed or posted to a Realtor's personal website without the use of attachments and this in turn reduces virus and download-time concerns. “After MarketPro was introduced to all the Prestige offices, I received an email from Alan Vanlnwegan in our Highlands Ranch, CO office,” Iacino related. “He was unsure about how to start or use MarketPro and he was reluctant to use it. Within minutes, we had him online, he found out h