RISMEDIA, August 27 - Prudential California Realty has selected SharperAgent as a preferred provider of e-marketing services and database management.

“We don't just sell real estate. We sell the American dream through our new cutting edge customer service model that fits the 21st century consumer,” Ronald J. Peltier, president and chief executive officer of HomeServices of America, Inc., a Berkshire Hathaway affiliate, said in announcing the technological alliance of Prudential California Realty, owned by HomeServices, and SharperAgent, the Denver-based national provider of online relationship management systems.

SharperAgent, an Internet-based customer relationship management (CRM) service that combines database contact management with the creation and distribution of marketing materials, is a privately held LLC formed in September, 2000 by co-founders Brian Wildermuth, president, who was formerly residential sales vice president for Land Title Guarantee Company of Colorado, and David Behrens, senior vice president and a licensed Colorado Realtor.

SharperAgent is affiliated with Land Title Guarantee Company, currently in its 36th year of business with over 800 employees in over 50 locations throughout Colorado and Arizona.

Director of Strategic Development for Prudential California Realty Gregg Toyama said of the exclusive partnering with SharperAgent, “The Internet is the number one source homebuyers use to search for properties. Yet, according to the National Association of Realtors (NAR), only 30 percent of the real estate agents in the U.S. have a Web or Internet presence. We believe technology is the tool our agents need to utilize to grow their business faster, develop a strong profile and sustain a rewarding referral network. SharperAgent's powering of Prudential E-Marketing will provide us a consistent, high quality Web-based contact management system, automatic campaigns capability and an online library of HTML marketing materials in a seamless system.”

Prudential California Realty is ranked among the nation's Top 5 real estate companies with over $17 billion in sales volume, according to National Relocation and Real Estate 2003.

For more information about SharperAgent - or to schedule a demonstration of this powerful customized marketing system - visit www.SharperAgent.com or call 866-614-9372.

SharperAgent: Never Be Forgotten!

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