SharperAgent, the Denver Internet-based e-marketing communications company, has contracted with RE/MAX Properties, Inc., Colorado Springs, CO, to provide e-marketing services for its four offices and customization of the brokerage's Website site to include customer relationship management (CRM) and marketing materials for its 230 agents, according to Brian Wildermuth, president.

“We deployed the RE/MAX Properties' system in 30 days to generate immediate benefits for the brokerage,” Wildermuth said. “Like many of our clients, Re/Max Properties responded to market stimulators and saw the need to provide comprehensive tools to increase their agent productivity. In a National Association of Realtors survey, seven out of 10 sellers said they would use the same Realtor in a future transaction but only four out of 10 did so. Realtors need to maintain contact with their customers to build repeat business but most salespeople neglect their marketing because it's either too time-consuming or too expensive.”

“Our Web-based service makes it easy to create pieces and set automated campaigns so the technology works for the Realtor—not the other way around. Facing such issues as no-call lists and anti-spam sentiment, agents no longer can rely upon timeworn contact programs. After consumers opt-in, Realtors need a system that provides customers and prospects relevant information to help sell and list homes. SharperAgent offers a multiple of content-rich marketing materials, uses a variety of delivery methods, manages databases and helps execute automated campaigns so agents can work more efficiently, affordably and effectively,” he added.

RE/MAX Properties, founded in 1986 by Broker/Owner Joe Clement, has been the number one residential real estate brokerage in El Paso County since 1989 and closed sales of $782.1 million and closed 3,976 transactions in 2002. “Our ownership is providing SharperAgent free of charge to all of our agents to encourage more continuity and consistency in our marketing, so that all of our clients benefit,” explained Angela Byrne, RE/MAX Properties director of marketing and online services. “There were no other systems that offered all of the components of CRM, database management and quality, customized communications materials in one marketing tool.”

SharperAgent, with over 4,000 customers nationally, is a privately held LLC formed in September 2000 by co-founders Wildermuth, a veteran of the title and real estate industry for nearly 20 years, and David Behrens, senior vice president, a 14-year veteran of business development and residential real estate brokerage. More company information is available at www.sharperagent.com.

For more information about SharperAgent - or to schedule a demonstration of this powerful customized marketing system - visit www.SharperAgent.com or call 866-614-9372.

SharperAgent: Never Be Forgotten!

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